5 Takeaways from a Successful Digital Transformation Approach

INTRODUCTION In past few years, Digital Transformation is perhaps the most discussed topic in business aisles. It rightly brings the promise to transform the future of business, of society, the way we live, work, interact etc. According to IDC, direct spending on Digital Transformation between 2018-2021 is predi...

5G Poised to Fuel Supply Chain Innovation

There is a great deal of hype around the 5G technology and this hype should be taken seriously because 5G is widely believed to be smarter, faster, and more efficient than 4G. Although this much-talked-about technology is a long way away from being widely deployed, it is seen as a potential game-changer across the global marketplace. 5G brings to the table several key differentiators such as...

Advanced Security Analytics for digital enterprises

The Challenge According to haveibeenpwned.com, thousands of enterprises have been hacked despite security point-solutions in place for years on end – SIEMS, firewalls, end-point solutions – you name it! In today’s world, billions of signals are coming in, and data is flying al...

Blockchain Promises to Fix Counterfeiting & Address Reverse Logistics Challenges

The global menace of counterfeiting has not only hurt profitability but also tarnished the reputations of organizations. According to a report released by the OECD and the EU’s Intellectual Property Office, counterfeit goods represent 3.3% of world trade. Much of the supply chain-related counterfeiting vulnerabilities are linked to the various nodes that make it ...

Business models that never existed before but will dominate the future

It is not the technology that provides excellence in this digital era but the business models that are built to leverage this technology as the backbone.Uber, Netflix and Airbnb are successful ex...

Data-Driven Hyper-Personalization via A4T (ADOBE ANALYTICS + ADOBE TARGET)

Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing. At least that's been the line of thought for the past 7-to-8 years or so. Seemingly flying in the face of this axiom, was a report published late last year by Gartner which stated, 

Digital Marketing – New Battlefield with New Strategy and New Weapons

The year 2019 will be marked in history as a breakthrough year for Digital Marketing, especially in the United States. For the first time, digital ad spending will surpass traditional expenditure. According to eMarketer’s forecast, total digital ad spending in the US will grow by 19%, reaching US$ 129.34 billion in 2019. This accounts for 54.2% of estimated total...

Future-proof your Supply Chain using Next-Gen Technologies

Rapid spread of Coronavirus, from China to the rest of the world, has been an unprecedented shock for global supply chains across all industries. According to WTO, global merchandise trade for 2020 is set to plummet by 13% to 32% due to covid-19 with biggest impact on North America and Asia. Legacy supply chain structures were already susceptible to disruptions like a pandemic, geopolitical ...

How IoT can help Small and Medium Enterprises kick-start their DX journey

Internet of Things or IoT, with its web of interconnected devices, is revolutionizing the way we engage, live and work. From wearables and autonomous vehicles to industrial supply chains and connected machines, IoT can provide tangible benefits everywhere – to people, governments, and organizations of all sizes.  However,...

How will long-term Work-From-Home impact innovation, collaboration and mental health?

As Covid-19 continues to rage on, businesses have been careful to protect their workers. The necessary shift to a work from home (WFH) arrangement has halted face to face interactions and changed how people work. Because some employees may be overwhelmed by this new normal, enterprises should try their best to enhance the benefits that WFH has to offer. However, there are still many unknowns ab...

Making the case for Advanced Security Analytics

With increased adoption, usage and proliferation of data, all organizations are trying to become digital. However, it also increases the probability of security threats and breaches. To sustain in this digital economy, enterprises need to invest in cutting-edge technologies that provide real time visibility in to cyber risks and help create mitigation plans accor...

Manufacturing & B2B Experience Optimization

[vc_row][vc_column][vc_column_text]Gone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into your organization’s mission statement, and an encyclopedic overview of your products and services portfolio.[/vc_column_text][/vc_column][/vc_row][vc_row el_class="manufacturing"][vc_column][vc_column_text]