Reach out to your customers with alacrity and precision.
Customer Research & Journey Maps
Creation of A/B and Automated Personalization Tests
Personalization Platform Implementation
CMS, DAM & eCommerce Platform Integration
Managed & Training Services
Marketing Automation Optimization
Marketing Automation Platform Implementation
CRM & MarTech Platform Integrations
Platform Upgrades & Migrations
Lead Scoring & Lead nurturing support
Data Hygiene & Audience Segment Creation
Experience Management Optimization
Experience Management Platform Implementation
CMS and DAM Training
Experience Strategy & Design
Creative & Design Services
5 Takeaways from a Successful Digital Transformation Approach
INTRODUCTION In past few years, Digital Transformation is perhaps the most discussed topic in business aisles. It rightly brings the promise to transform the future of business, of society, the way we live, work, interact etc. According to IDC, direct spending on Digital Transformation between 2018-2021 is predi...
5G Poised to Fuel Supply Chain Innovation
There is a great deal of hype around the 5G technology and this hype should be taken seriously because 5G is widely believed to be smarter, faster, and more efficient than 4G. Although this much-talked-about technology is a long way away from being widely deployed, it is seen as a potential game-changer across the global marketplace. 5G brings to the table several key differentiators such as...
Advanced Security Analytics for digital enterprises
The Challenge According to haveibeenpwned.com, thousands of enterprises have been hacked despite security point-solutions in place for years on end – SIEMS, firewalls, end-point solutions – you name it! In today’s world, billions of signals are coming in, and data is flying al...
Blockchain Promises to Fix Counterfeiting & Address Reverse Logistics Challenges
The global menace of counterfeiting has not only hurt profitability but also tarnished the reputations of organizations. According to a report released by the OECD and the EU’s Intellectual Property Office, counterfeit goods represent 3.3% of world trade. Much of the supply chain-related counterfeiting vulnerabilities are linked to the various nodes that make it ...
Business models that never existed before but will dominate the future
It is not the technology that provides excellence in this digital era but the business models that are built to leverage this technology as the backbone.Uber, Netflix and Airbnb are successful ex...
Data-Driven Hyper-Personalization via A4T (ADOBE ANALYTICS + ADOBE TARGET)
Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing. At least that's been the line of thought for the past 7-to-8 years or so. Seemingly flying in the face of this axiom, was a report published late last year by Gartner which stated,
Digital Marketing – New Battlefield with New Strategy and New Weapons
The year 2019 will be marked in history as a breakthrough year for Digital Marketing, especially in the United States. For the first time, digital ad spending will surpass traditional expenditure. According to eMarketer’s forecast, total digital ad spending in the US will grow by 19%, reaching US$ 129.34 billion in 2019. This accounts for 54.2% of estimated total...
Future-proof your Supply Chain using Next-Gen Technologies
Rapid spread of Coronavirus, from China to the rest of the world, has been an unprecedented shock for global supply chains across all industries. According to WTO, global merchandise trade for 2020 is set to plummet by 13% to 32% due to covid-19 with biggest impact on North America and Asia. Legacy supply chain structures were already susceptible to disruptions like a pandemic, geopolitical ...
How IoT can help Small and Medium Enterprises kick-start their DX journey
Internet of Things or IoT, with its web of interconnected devices, is revolutionizing the way we engage, live and work. From wearables and autonomous vehicles to industrial supply chains and connected machines, IoT can provide tangible benefits everywhere – to people, governments, and organizations of all sizes. However,...
How will long-term Work-From-Home impact innovation, collaboration and mental health?
As Covid-19 continues to rage on, businesses have been careful to protect their workers. The necessary shift to a work from home (WFH) arrangement has halted face to face interactions and changed how people work. Because some employees may be overwhelmed by this new normal, enterprises should try their best to enhance the benefits that WFH has to offer. However, there are still many unknowns ab...
Making the case for Advanced Security Analytics
With increased adoption, usage and proliferation of data, all organizations are trying to become digital. However, it also increases the probability of security threats and breaches. To sustain in this digital economy, enterprises need to invest in cutting-edge technologies that provide real time visibility in to cyber risks and help create mitigation plans accor...
Manufacturing & B2B Experience Optimization
[vc_row][vc_column][vc_column_text]Gone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into your organization’s mission statement, and an encyclopedic overview of your products and services portfolio.[/vc_column_text][/vc_column][/vc_row][vc_row el_class="manufacturing"][vc_column][vc_column_text]
Mitigating Unproductive Service Order Truck-Rolls Applying Advanced Machine Learning
The significance of service order truck-roll productivity is something that cannot be overstated.Without a well-coordinated service order truck-roll, we wouldn’t have our internet and cable installed.From the customer’s point of view, correct installation is an imperative because they cannot function without a reliable Wi-Fi in homes and offices or anywhere else....
New Age Economic Resiliency Imperatives: Empathy Driven Experience and Frictionless Commerce
In the last few years, the breakneck, rip-and-replace digital transformation phase has evolved into a more strategic customer-first activity. Gone are the times when millions of dollars were allocated for large-scale digital transformation agendas, now organizations are evaluating tools and products more holistically and concentrating on maximizing ROI. In the new Covid-19 impacted...
Solving Supply Chain’s Big Problems – Value Chain Visibility & Demand Matching
Supply chains, despite enhanced planning and management, are not immune to exceptional, unforeseen events. While careful planning and increased integration of technology can help in mitigating the impact and shortening delays, they are nowhere near enough to deal with global problems like the one we currently face. The Covid-19 pandemic tested and broke even the ...
Supply Chain Data Analytics Need to Prescribe Actions
Supply chain management is an essential part of all businesses and plays a vital role in success and failure of an organization in today’s connected ecosystem. A resilient supply chain can help to reduce Opex, improve financial position and boost customer experience. While historically, corporates have invested heavily on...
Transformation of field service operations
Organizations today are trying to find new ways to engage with their customers by exploring different touchpoints across a range of consumer journeys. The idea is to create a highly engaging service experience by using next-gen technologies like Analytics, Internet of Things (IoT) and Artificial Intelligence (AI). The strategy is trending now. Companies need to use this strategy to sustain t...
Transforming Reverse Logistics through the Digital Route
44% of retailers say their margins are negatively affected by handling returns, and 37% of companies cited software as the main impediment in handling Reverse Logistics. Reverse Logistics is not just about the part or the product coming back. There are so many other facets that touch the Reverse Logistics life cycle, and organizations are looking at different software, platfor...