DIGITAL EXPERIENCES

Blockchain Promises to Fix Counterfeiting & Address Reverse Logistics Challenges

The global menace of counterfeiting has not only hurt profitability but also tarnished the reputations of organizations. According to a report released by the OECD and the EU’s Intellectual Property Office, counterfeit goods represent 3.3% of world trade. Much of the supply chain-related counterfeiting vulnerabilities are linked to the various nodes that make it exceedingly […]

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Data-Driven Hyper-Personalization via A4T (ADOBE ANALYTICS + ADOBE TARGET)

Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing. At least that’s been the line of thought for the past 7-to-8 years or so. Seemingly flying in the face of this axiom, was a […]

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Transforming Reverse Logistics through the Digital Route

44% of retailers say their margins are negatively affected by handling returns, and 37% of companies cited software as the main impediment in handling Reverse Logistics. Reverse Logistics is not just about the part or the product coming back. There are so many other facets that touch the Reverse Logistics life cycle, and organizations are […]

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5 Takeaways from a Successful Digital Transformation Approach

INTRODUCTION In past few years, Digital Transformation is perhaps the most discussed topic in business aisles. It rightly brings the promise to transform the future of business, of society, the way we live, work, interact etc. According to IDC, direct spending on Digital Transformation between 2018-2021 is predicted to reach $5.9 trillion. To navigate the […]

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Digital Marketing – New Battlefield with New Strategy and New Weapons

The year 2019 will be marked in history as a breakthrough year for Digital Marketing, especially in the United States. For the first time, digital ad spending will surpass traditional expenditure. According to eMarketer’s forecast, total digital ad spending in the US will grow by 19%, reaching US$ 129.34 billion in 2019. This accounts for […]

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Business models that never existed before but will dominate the future

It is not the technology that provides excellence in this digital era but the business models that are built to leverage this technology as the backbone.Uber, Netflix and Airbnb are successful examples of technology-backed business models that have gone far beyond the initial excitement, have become highly sustainable, and have sprung an environment of highly […]

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How IoT can help Small and Medium Enterprises kick-start their DX journey

Internet of Things or IoT, with its web of interconnected devices, is revolutionizing the way we engage, live and work. From wearables and autonomous vehicles to industrial supply chains and connected machines, IoT can provide tangible benefits everywhere – to people, governments, and organizations of all sizes.  However, not everyone is able to extract the […]

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New Age Economic Resiliency Imperatives: Empathy Driven Experience and Frictionless Commerce

In the last few years, the breakneck, rip-and-replace digital transformation phase has evolved into a more strategic customer-first activity. Gone are the times when millions of dollars were allocated for large-scale digital transformation agendas, now organizations are evaluating tools and products more holistically and concentrating on maximizing ROI.   In the new Covid-19 impacted economic […]

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