Author Archives: Adam Higdon

Manufacturing & B2B Experience Optimization
Gone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into your organization’s mission statement, and an encyclopedic overview of your products and services portfolio. Manufacturers and other organizations whose focus is selling business-to-business, need to ramp up their web presence to meet the [...]
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Data-Driven Hyper-Personalization via A4T (ADOBE ANALYTICS + ADOBE TARGET)

Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing. At least that’s been the line of thought for the past 7-to-8 years or so. Seemingly flying in the face of this axiom, was a […]

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