Monthly Archives: December 2020

Manufacturing & B2B Experience Optimization
Gone are the days of simply providing an academic presentation of your website, i.e., an overview of your leadership team, insight into your organization’s mission statement, and an encyclopedic overview of your products and services portfolio. Manufacturers and other organizations whose focus is selling business-to-business, need to ramp up their web presence to meet the [...]
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How will long-term Work-From-Home impact innovation, collaboration and mental health?

As Covid-19 continues to rage on, businesses have been careful to protect their workers. The necessary shift to a work from home (WFH) arrangement has halted face to face interactions and changed how people work. Because some employees may be overwhelmed by this new normal, enterprises should try their best to enhance the benefits that […]

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Data-Driven Hyper-Personalization via A4T (ADOBE ANALYTICS + ADOBE TARGET)

Personalization across channels and by touch point, is an imperative for the organization that has made a commitment to provide a personalized experience for their customer, i.e., true one-to-one marketing. At least that’s been the line of thought for the past 7-to-8 years or so. Seemingly flying in the face of this axiom, was a […]

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Transforming Reverse Logistics through the Digital Route

44% of retailers say their margins are negatively affected by handling returns, and 37% of companies cited software as the main impediment in handling Reverse Logistics. Reverse Logistics is not just about the part or the product coming back. There are so many other facets that touch the Reverse Logistics life cycle, and organizations are […]

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